Crotched Mountain Foundation was one of 241 organizations selected to receive a “Two For The Trails” grant from Athletic Brewing Company in 2025. Named after Athletic Co-Founder and CEO Bill Shufelt’s family tradition of taking two brews to toast post-trail adventures, this program gives back up to $2 million annually to protect and restore outdoor spaces across the globe.
Grant funds will be used to improve and maintain the Crotched Mountain Accessible Trails in Greenfield, NH, the largest mountain-based accessible trail system in the country.
“The Crotched Mountain trails welcome hundreds of explorers of all abilities to enjoy the scenic beauty of New Hampshire every year,” said Kevin Harte, Vice President of Advancement for Crotched Mountain Foundation. “The generous support of Athletic Brewing Company ensures these iconic trails remain the gold standard for accessible recreation for years to come.”
“In 2025, Two For The Trails received more than 500 applications requesting over $10 million in funding — proof of the growing need to invest in the environments and communities where we live, work, and adventure,” said Cara Wilson, Impact Manager, Athletic Brewing Company. “With up to $2 million in funding, we’re proud to support 241 projects across the U.S. and Canada that will expand outdoor access and improve natural spaces. These efforts will balance recreation with environmental care, helping ensure we leave our planet better than we found it. We’re honored to partner with so many nonprofits doing this important work.”
About Athletic Brewing Company
Athletic Brewing Company is America’s largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting game-changing NA brews that can be consumed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America1 and a top 20 U.S. brewing company2. Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at www.athleticbrewing.com.